Seven Aspens

This free 45-minute webinar, followed by a Q&A session, will introduce you to the Seven Aspens DIY Marketing Strategy that contains the various aspects of developing a marketing strategy for small and mid-sized businesses and the required elements to build a tactical marketing plan, including:

• Assessing where you are now and where you want to be
• Understanding who your customers are
• Analyzing the competition
• Identifying and sizing your target market
• Clearly defining your offering, features and benefits
• Identifying awareness, offline and online marketing opportunities for a tactical marketing plan

All participants will receive a DIY Marketing Strategy Template at the conclusion of the webinar to capture the information gathered during the marketing strategy process.

Thursday, April 22 at 3:00 CDT